The research about how advertising can dent fat loss continues. Here is something on it from health.yahoo.com
“The causes of childhood obesity are complicated, but for years researchers have been pondering the effects of TV advertising. Powell, for example, found fast-food commercials account for as much as 23 percent of the food-related ads kids see on TV. Others have estimated children see fast-food commercials tens of thousands of times a year.
The new study is based in part on several years of government survey data from the late 1990s that involved in-person interviews with thousands of U.S. families. The researchers also looked at information about local stations in the 75 largest TV markets, including locally seen fast-food commercials and the size of viewing audiences.
The researchers used a statistical test that presumes TV ads lead to obesity but made calculations to address other influences such as income and the number of nearby fast-food restaurants. They also took steps to account for the possibility that some children may already have been overweight and inactive regardless of their TV-watching habits.
The study is being published this month in the Journal of Law & Economics. The authors, funded by a federal grant, included Grossman and researchers from Lehigh University and Georgia State University.
The authors stopped short of advocating an advertising ban or eliminating the advertising tax deduction.
Grossman said it’s possible that some families benefit from advertising by finding out what restaurants are nearby and what they’re serving. “A lot of people consume fast food in moderate amounts and it doesn’t harm their health,” he said.”
Its a new war their waging against fat loss, but it just seems weird because of it’s newness i suppose =S.
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